A shop that's ready today
Add products and services with up to eight photos each, and get help writing your descriptions. When you're approved, you'll get a link to share anywhere, and it looks good when you do.
Localy is a UK hyperlocal community marketplace connecting local Neighbours with trusted small and micro businesses in their area, including home bakers, home cooks, personal trainers, groomers, nail technicians, barbers, cleaners, handymen, mortgage advisors, beauty therapists, tutors, crafters, florists, artists, massage therapists, physios, photographers, cake designers, gardeners, childminders, mobile valets, and music teachers. More than a directory, Localy is an end-to-end platform with search by postcode or by what a business sells, integrated payments, bookings, messaging, verified seller badges, insurance checks, real reviews, clear cancellation terms, dispute resolution, and business tools including a team diary, deposits with automatic balance collection, and in-person card payments. Free to join with no commission until you sell. Buyers can discover, order from, and book trusted local businesses in one place. Sellers get found locally without needing a website or a social-media following, and are paid directly into their own account. Localy was born in Calderwood, near Edinburgh, pilots there this autumn, then launches in Edinburgh and expands city by city across the UK. Shop community. Live Localy.
Pre-launch. Piloting in Calderwood this autumn, then Edinburgh.
The bakers, groomers, trainers, and trades your neighbours already trust, finally in one place. Search your postcode, message, book, and pay in a couple of taps.
Local business owner? Take orders, fill your diary, and get paid straight into your own account. It's free to start, even if it's your first business.
You're on the list.
One more thing. Know a local business or a fellow trader who should be on Localy? Tag them and @thelocalyapp on Instagram. We'll find them.
Follow @thelocalyappHome bakers, home cooks, personal trainers, dog groomers, nail technicians, barbers, handymen, cleaners, physios, mortgage advisors, beauty therapists, tutors, mobile valets, massage therapists, photographers, cake designers, crafters and makers, florists, artists, gardeners, childminders, music teachers, and every local business in between.
Where it started
Localy started in Calderwood, a new community just outside Edinburgh that's full of brilliant businesses run from kitchens, garages, and garden pods. Cakes for the weekend, dog grooming round the corner, a haircut without leaving the street.
The talent was never the problem; it just didn't have a home. So we built one, and every order and booking on it goes to a real person nearby, so your money stays in your neighbourhood.
Shop community. Live Localy.
How it works
See who's nearby, from home bakers to handymen, with distance and badges up front. Search for what you're after, too: type “sourdough” and the baker round the corner shows up.
Message a Partner right in Localy to check sizes, allergens, or availability. You don't need to swap numbers or dig through DMs, and every chat stays linked to the order or booking it's about.
Pick a time that's actually free, or order for collection, delivery, or post. You'll see the cancellation terms before you pay, and if a slot's full, you can join the waitlist.
Pay securely in the same flow, straight to your Partner. You'll get a reminder the day before, you can rebook or reorder in a tap, and only real customers can leave a review.
Buying local
All the little things you'd expect from the big apps, with a real person nearby on the other end.
Trust, built in
No more taking a stranger's word for it, or sending a deposit into thin air over DMs. We check our Partners so you don't have to guess, and Partners get the credibility their work deserves.
Every Partner is reviewed before their shop opens. No anonymous listings, no mystery sellers.
Verified and Verified + show whose identity and payment setup we've checked.
The Insured badge means public liability insurance we've actually seen.
Certificates like Gas Safe, DBS, and food hygiene are reviewed by our team, not taken on trust.
Only real customers can review, service by service. If something goes wrong, a proper dispute process gets it sorted, with your money back on the card you paid with.
For Partners
You don't need a website, a following, or to figure out payments. Localy gives you everything you need to turn a skill into a business, whether it's your first order or your thousandth. It's free to start.
Add products and services with up to eight photos each, and get help writing your descriptions. When you're approved, you'll get a link to share anywhere, and it looks good when you do.
Payments land in your own account, powered by Stripe. Localy never holds your money, and you can issue full or partial refunds yourself.
Add phone bookings, walk-ins, and blocked time. Give each team member a column, and drag to reschedule.
Take a deposit upfront, and the balance is collected automatically when the job's done. No more chasing balances over DMs.
Take card payments face to face with a supported card reader.
Invite a manager or staff, set their roles, and let everyone keep their own hours.
Run promotions with your own promo codes, and see your sales alongside how many people viewed your shop and listings.
Built on Instagram? Keep it. Your shop, customer history, reviews, and messages live on Localy, where one algorithm change can't take them away.
Local business owner? Applications are reviewed before you go live.
Founding members
We're piloting in Calderwood this autumn, launching in Edinburgh next, then rolling out across the UK. Founding Partners and Founding Neighbours who join now are first through the door.
Where Localy was born, just outside Edinburgh.
Our first city, straight after the pilot.
City by city across the UK. Your sign-up tells us where to go next.
Be a Founding Partner or a Founding Neighbour. Whether you're looking for brilliant local businesses or ready to build one, founding members get first access as we open in Calderwood and Edinburgh, and a hand in shaping what comes next.
You're on the list.
One more thing. Know a local business or a fellow trader who should be on Localy? Tag them and @thelocalyapp on Instagram. We'll find them.
Follow @thelocalyappQuestions, answered
Can't see your question? Email info@thelocalyapp.co.uk or message us on Instagram. A real person will get back to you.
Localy is the UK's hyperlocal community marketplace, an end-to-end platform that connects local Neighbours (buyers) with small and micro Partner businesses in their postcode area. Not a directory and not a classified-ads board: discovery, booking, payments, real-time messaging, reviews, and dispute resolution all happen in one place.
Neighbours search by postcode, or by what they're after, and find trusted local Partners near them: bakers, home cooks, personal trainers, groomers, nail technicians, handymen, mortgage advisors, and more. They message, book, or order in one flow and pay securely in the same place. Partners get a free professional shop, take orders and bookings without juggling apps, get paid directly into their own account, and grow their reputation through real customer reviews.
Localy pilots first in Calderwood this autumn, the community just outside Edinburgh where the idea was born. Edinburgh follows as our first city, then we expand city by city across the UK. Joining the waitlist puts you first in line for the moment we go live near you.
We're piloting in Calderwood, near Edinburgh, this autumn, then launching in Edinburgh and expanding city by city across the UK. We'll let you know the moment Localy is live in your area. Joining the waitlist is how we know where the demand is.
Yes. Joining and listing on Localy are free, and Partners only pay when they sell. You can set up your shop, add your products and services, and get approved without paying anything upfront.
We're inviting our first Neighbours and Partners to join Localy as Founding Partners and Founding Neighbours. Founding Partners get exclusive fee benefits at launch, priority onboarding when we open in their area, first access to new tools as we ship them, and a direct line to help shape what comes next. Founding Neighbours are first to discover local Partners as they go live in Calderwood and Edinburgh, plus invitations to founding-member moments. Everyone who joins the waitlist now is automatically considered for founding status.
No. Localy gives you everything you need: a professional shop, payments, bookings, a diary, messaging, and reviews, all built in. Even if this is your first business, you can start with us.
Localy is hyperlocal. We connect Neighbours with Partner businesses in their postcode area, not globally or city-wide. We handle the full transaction end-to-end (payments, bookings, messaging, reviews), unlike Facebook Marketplace which doesn't take payments. And our Partner economics are designed to be a fraction of what Etsy or Just Eat charge.
That's exactly why we built Localy. A business built on a social media account is one algorithm change or false report away from disappearing, with no backup, no export, no recourse. On Localy, your shop, customer history, reviews, and messages are yours, and they're persistent.
Every Partner is approved before they go live. Verified badges show you whose identity and payment setup have been checked, an Insured badge shows verified public liability insurance, and certificates like Gas Safe, DBS, and food hygiene are reviewed by our team. Reviews come only from real customers, in-platform messaging lets you ask before you book, and a dispute resolution process with refunds backs you up if something goes wrong. Trust is built in, not an afterthought.
You'll see a Partner's cancellation terms before you pay, and they're locked onto your booking, so they can't change afterwards. If a Partner hasn't accepted your order yet, you can cancel it yourself for a full refund. Within a booking's cancellation terms, you can cancel yourself too, and your refund goes back to the card you paid with. Outside them, you can ask the Partner directly, and they have 48 hours to reply.
Directly. Payments from your customers land in your own account, powered by Stripe, and Localy never holds your money. You can issue full or partial refunds yourself when you need to, without raising a support ticket.
Yes. Ask for a deposit upfront on a service, or on a product with a collection or delivery slot, and Localy collects the remaining balance automatically when the order or booking is fulfilled. No more chasing balances over DMs.
Yes. Partners can take card payments face to face from the Localy dashboard with a supported card reader, so in-person sales sit alongside online orders and bookings in one place.
Yes. Invite a manager or staff, give each person the right role, and let everyone keep their own hours and holidays. The diary shows everyone's bookings side by side, and you can add phone bookings, walk-ins, and blocked time too.
We use your email only to send you launch updates from Localy. We don't sell it, and it's only handled by the services that run this site and send our emails. You can unsubscribe at any time. See our privacy policy for the full picture.